Katy Perry Perfume
ROLE: ART DIRECTION & Set Design agency: CULT LDN+NY
I was asked to art direct a photoshoot for Katy Perry’s Perfumes.
I imagined colourful sets and props to bring to life each fragrance’s personality whilst also capturing and conveying the joyful uniqueness of Katy Perry. 
An extra element of playfulness was added by putting the fragrance bottles in various worlds from Katy’s music videos such as:
- A cotton candy cloud and candy world (California Gurls)
- Some art references and surrealist words (This is how we do)
- A colourful and glittery after party mess (Last Friday Night)
- A parachute (Rise)
- Etc