Nike React - Instant Go London
SOCIAL AGENCY: CULT NY+LDN ROLE: ART DIRECTION, conception
We were asked to create a London-centric social ad to launch the new Nike React shoes on the @nikelondon page.
Lighter and bouncier than before, the new Nike Flyknit is the perfect trainer for the always-on-the-go Londoner. Featuring free-running influencer talent, the film’s narrative jumps, bounces and leaps through the streets of Peckham. Executed in first-person perspective for a native, mobile-first look and feel.
