Subradio

branding / Art Direction / Graphic design / seT DESIGN

I worked on all the Art Direction and Branding of a Techno radio based in Barcelona (print, social, merchandising, set design)…

The live streams are happening in a screen printing shop (= Screen printing is the process of transferring a stencilled design onto a surface using a mesh screen, ink, and a squeegee (a rubber blade).

I took inspiration of that world to develop a brand identity: Screen printing fabric, ink textures from the shop… The ‘S’ of the logo is used constituently, as '“screen printed” in the various media.
I also designed and built the set, recreating giant screen printing screens (turning them into a branded lamp and a screen for visuals).