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This Works

This Works - Reclaim the bedroom 

Digital campaign AGENCY: ODD Role: Concept, Art Direction

Technology has overtaken our bedrooms, which are no longer spaces to relax, connect and unwind. To launch the new sleep expert’s latest product, we encouraged people to “Reclaim the Bedroom” for what it was originally intended: sex and sleep.

(Concept and Art Direction developed during a pitch with ODD)